At Mamamia, I created and edited written and animated content across a range of mediums. This included scripting (and occasionally awkwardly appearing in) videos .
I would optimise every post I published with tailored SEO terms. Each post would be accompanied by multiple headlines and sells that would be AB tested across the WordPress CMS and social media platforms.
I was solely responsible for managing Mamamia’s primary Instagram account of 120,000 followers in addition to one of the brand’s side websites Mamamia Rogue with over 100,000 followers. This meant I was talking to over 200,000 people every single day.
My time at Mamamia coincided with the development of strategies intended to promote content online. This was pretty exciting, as I was encouraged to explore new and innovative ways to drive engagement and expand reach across social media.
As well as testing and reviewing content, I generated a key company performance report combining multiple systems that was distributed to the CEO and senior management on a weekly basis. This report influenced and informed strategy formulation and implementation. It also satisfied my love of numbers and data and analytics and science.
Dimity Kirkwood 