Psychology start-up The Mind Room cleverly broke through a saturated market to appeal to inner city Melburnians seeking a little bit of mindfulness. I contributed to this workplace by creating content that communicated the brand’s message and publicised internal and external events.
I wrote engaging posts and assisted in creating a holistic strategy and content calendar to promote this content on social media platforms. This included creating and posting visuals and accompanying copy to social media channels to an audience of over 4000 followers.
Additionally, I reviewed the existing format to ensure a consistent tone and voice was achieved across all content created.
Dimity Kirkwood 